The following extract regarding the PR firm Burson-Marsteller is eye-opening:
“The firm is working with Secretary of State Clinton and others to get Alan Gross released from a prison in Cuba where he is serving a 15-year term on charges of spying.
The U.S could get Gross released if it traded the “Cuban Five” (Cubans accused of not registering as foreign agents) for Gross but that would anger the politically powerful Cuban ex-patriate community in Florida.
The JDF has noted that Israel traded 1,000 Palestinians for one Israeli soldier and the U.S. Government traded ten Russian spies for four Russians caught spying in Russia for the U.S. “Why can’t Washington trade five Cubans for one U.S. citizen?” it asks. The answer is politics.”
O’Dwyer’s Blog, which covers the PR & public affairs arenas. “PR Society Leaders Skip Burson Dinner” http://www.odwyerpr.com/blog/index.php?/archives/4404-PR-Society-Leaders-Skip-Burson-Dinner.html